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.lead { Rappers seem to be venturing outside of the box when it comes to endorsement deals. Fans are used to seeing their favorite celebrities starting new fashion lines, frangrances, or shoe lines. However, Ludacris may be joining in on a new trend by starting a new line of headphones. The headphones are called Soul. Other artists such as Diddy, Jay-Z, and Dr. Dre started headphone lines this year as well.

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Soul by Ludacris was launched last weekend on October 3, 2010 at an upscale hotel in the ATL. Ludacris took part in the despgin of the new earphones by Atlantic Technology. They feature a sleek style and currently come in black. The new Soul earphones work with iPads, IPods, CD players and HD radio. Atlantic Technology plans on releasing three more models of the earphones and two others with smaller earpieces.

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