New Rocawear clothing owners Iconix Brand has decided to focus on brand development in Shanghai, China. Without Jay Z on the set, a new concept store was launched that is different from any previously kept Rocawear clothing store to date.
“This Rocawear Clothing concept store is bringing the brand into the Japanese streetwear market I would say. The brand has begun floating away from the Hip Hop clothing title and more towards streetwear clothing and boutique lifestyle, this being icing on the cake for presentation,” spoke new rap artist C.KHiD about the Rocawear store’s launch.
The new Rocawear clothing store in Shanghai is a 200 metre concept store which was based on a night club theme. The shop was built to display American culture with glittery decorative orbs, bright color LED bar table, new Hip Hop and pop music playing, and more.
For the opening ceremony, Mr. Gao Dekang, Chairman and CEO of Bosideng International Holdings Limited; Ms. Veronica Chou, CEO, Asia Pacific, Iconix Brand Group Inc.; Mr. Zhou Quan, Founding Partner of IDG Entities; Ms. Su Baoyan, Chairman of China Fashion Association; Mr. Liu Zhiqiang, General Manager of Shanghai Joy City and Ms. Zhao Guojie, General Manager of “ROCAWEAR” participated in the ribbon cutting ceremony of “ROCAWEAR” concept store.
Since being founded in 1999, Rocawear Clothing has become a hundred million plus annually earning brand. Fusing the popularity of brand founders Jay Z, Damon Dash, and Kareems Biggs Burke, with the current fashion trends of urban culture, Rocawear is one of today’s most popular Hip Hop clothing brands. Over 2,500 outlets for Rocawear clothing and R+ premium collection have been opened in 25 countries.
Above see a first glimpse at the Rocawear Clothing Store in Shanghai, China. A very boutique themed shop, it’s getting rave reviews by visitors.
If in Shanghai, China, be sure to visit thew new Rocawear Clothing store shown above.