
Vevo Top 10 Hip-Hop Videos Of the Decade: The Most Viewed Rap Videos
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/*background: linear-gradient(90deg, white, gray);*/ Vevo was founded in 2009 by UMG, SONY, and EMI as a streaming service primarily for music videos. Soon after, Warner Music Group joined the service and gave permission to upload its own artists onto the platform. Some of these include Wiz Khalifa, B.o.B, and Cardi B.
Hip Hop is the Biggest Genre
background-color: #eee; One of the biggest genres overtaking the service is Hip-Hop which has seen immense growth over the last decade. Moreover, Jordan Glickson, VP of Music & Talent at Vevo said of the trend:
} “Hip Hop culture is pop culture, touching every corner of our consciousness. These 10 videos reflect that, as well as highlighting Hip Hop’s diversity as both a genre and a culture. From new artists to veterans, viral sensation to stadium anthems, and solos to superstar collaborations, our biggest hip-hop videos show the breadth of styles that Vevo viewers are watching, over and over and over again.”
Hip Hop overtook Pop as the most consumed genre of music in the US in 2018. Artists like Silento and Post Malone appear on the Vevo Top 10 Rap Videos of Decade, with 527 and 478 million views respectively.
body, h1, p { “Drake, Eminem, DJ Khaled, Future – none of these artists are a surprise to see on this list,” he said. However, 21-year-old Silentó grabbed headlines when his song Watch Me paired an irresistible beat with equally tempting dance moves. Listeners were soon glued to their screens trying desperately to learn how to Whip and Nae Nae. “Over a billion and a half views later,” Glickson continued, “Silentó has staked his claim on the all-time video charts.”
Hip Hop is Trending
font-family: "Helvetica Neue", "Segoe UI", Segoe, Helvetica, Arial, "Lucida Grande", sans-serif; The catchy songs and often humorous videos are a perfect mix to keep users clicking. Glickson commented on this upward trend:
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08. Tyga – “Taste”
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margin-right: auto; Total Views: 316M
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07. Future f. The Weeknd – “Low Life”
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padding-right: 15px; Total Views: 318M
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06. Eminem f. Rihanna – “Love The Way You Lie”
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Total Views: 320M
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05. DJ Khaled f. Justin Bieber, Quavo, Chance the Rapper & Lil Wayne – “I’m The One”
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content: " "; Total Views: 324M
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04. Drake – “Hotline Bling”
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03. Rae Sremmurd – “No Type”
font-weight: 300; Director: Max Hliva
margin: 0 0 20px 0; Total Views: 327M
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02. Post Malone f. Quavo – “Congratulations”
Director: James DeFina
.lead { Total Views: 479M
font-size: 21px;
01. Silentó – Watch Me (Whip/Nae Nae)
font-weight: 200; Director: Marc Klasfeld
margin-bottom: 20px; Total Views: 527M