Vevo Top 10 Hip-Hop Videos Of the Decade: The Most Viewed Rap Videos
A Vevo watermark on a music video says something about the video you’re about to watch. It gives the feeling of a curated selection, and high quality production. This quality is apparent in the Vevo Top 10 rap videos of Decade.
Throughout the last 10 years, rap and hip hop have pushed the limits of music and videos, and we will list the best here.
Vevo was founded in 2009 by UMG, SONY, and EMI as a streaming service primarily for music videos. Soon after, Warner Music Group joined the service and gave permission to upload its own artists onto the platform. Some of these include Wiz Khalifa, B.o.B, and Cardi B.
Hip Hop is the Biggest Genre
One of the biggest genres overtaking the service is Hip-Hop which has seen immense growth over the last decade. Moreover, Jordan Glickson, VP of Music & Talent at Vevo said of the trend:
“Hip Hop culture is pop culture, touching every corner of our consciousness. These 10 videos reflect that, as well as highlighting Hip Hop’s diversity as both a genre and a culture. From new artists to veterans, viral sensation to stadium anthems, and solos to superstar collaborations, our biggest hip-hop videos show the breadth of styles that Vevo viewers are watching, over and over and over again.”
Hip Hop overtook Pop as the most consumed genre of music in the US in 2018. Artists like Silento and Post Malone appear on the Vevo Top 10 Rap Videos of Decade, with 527 and 478 million views respectively.
“Drake, Eminem, DJ Khaled, Future – none of these artists are a surprise to see on this list,” he said. However, 21-year-old Silentó grabbed headlines when his song Watch Me paired an irresistible beat with equally tempting dance moves. Listeners were soon glued to their screens trying desperately to learn how to Whip and Nae Nae. “Over a billion and a half views later,” Glickson continued, “Silentó has staked his claim on the all-time video charts.”
Hip Hop is Trending
The catchy songs and often humorous videos are a perfect mix to keep users clicking. Glickson commented on this upward trend:
“Hip Hop is only going to continue to grow, and diversity,” he said. “From ‘mainstream’ to ‘underground,’ artists are creating and collaborating across sub-genres like never before. Creating party anthems one minute, and lyrical exhibitions the next. It’s what makes us so excited about Ctrl, our new series that’s showcasing the performance ability of a wide range of artists that stretches from Rapsody and Joell Ortiz to Lil Tjay and Trippie Redd.”
Here are the Vevo Top 10 Rap Videos of the Decade:
10. Post Malone & Swae Lee – “Sunflower”
Total Views: 291M
09. Rae Sremmurd f. Gucci Mane – “Black Beatles”
Director: Motion Family
Total Views: 305M
08. Tyga – “Taste”
Director: Tyga & Arrad
Total Views: 316M
07. Future f. The Weeknd – “Low Life”
Director: Zac Facts
Total Views: 318M
06. Eminem f. Rihanna – “Love The Way You Lie”
Director: Joseph Kahn
Total Views: 320M
05. DJ Khaled f. Justin Bieber, Quavo, Chance the Rapper & Lil Wayne – “I’m The One”
Director: Eif Rivera
Total Views: 324M
04. Drake – “Hotline Bling”
Director: Director X
Total Views: 324M
03. Rae Sremmurd – “No Type”
Director: Max Hliva
Total Views: 327M
02. Post Malone f. Quavo – “Congratulations”
Director: James DeFina
Total Views: 479M
01. Silentó – Watch Me (Whip/Nae Nae)
Director: Marc Klasfeld
Total Views: 527M
