Dominican DemBow Rapper, El Alfa

Dominican DemBow Rapper, El Alfa

DemBow music is finally getting the attention it needs to reach the top of the charts. Specifically, El Alfa YouTube earnings show that many are watching and listening. In fact, an online estimation of the 28-year-old rapper’s channel calculates close to $500,000 a month. That’s a good amount for a genre that very few people know about.


DemBow is the New Rap Reggaeton

There is a reason that DemBow is not widely known. If you haven’t heard of DemBow, think Reggaeton– only much faster. The style originated in the streets of the Dominican Republic where Enmanuel Herrera Batista (El Alfa) made it his own. After filling up Santo Domingo’s largest venue, the Palacio de los Deportes, he quickly drew attention from top musicians.

Particularly, stars like J Balvin and Major Lazer released collaborations with the rapper from the Dominican Republic. Hits like “Que Calor” and Bad Bunny’s “La Romana” featuring El Alfa succeeded in small Latino communities around the world. Despite this popularity, DemBow music hasn’t been able to break out into larger audiences. However, the music industry is taking notice and El Alfa YouTube earnings prove that people are listening. Now we’ll break down how he gets paid.


El Alfa Lays on Bentley Convertible in front of Miami Yachts

El Alfa Lays on Bentley Convertible in front of Miami Yachts

More Views, More Money

Enmanuel Herrera Batista’s channel ‘ElAlfaElJefeTV’ now has approximately 3,040,000 subscribers and gets around 1,979,411 views daily. Part of the reason he gets so much attention is thanks to the big names on his videos like Bad Bunny and J Balvin. From these views, YouTube pays El Alfa a cut of what they receive from advertisers.

An online calculator estimates El Alfa YouTube earnings at around $14,528 daily from advertisements, and up to $5,303,041 a year.

Currently, an advertiser pays a Cost Per Mille (CPM) of $7.34 to place an ad on El Alfa’s channel. This means that for every 1,000 views he gets on any of his videos, YouTube makes $7.34. From there, YouTube gives El Alfa about 65% (roughly $4.77). That number may seem low, but according to the website each of his videos can make up to $247,785.

One thing to note, however, is that the site highlights that these are only estimates. A disclaimer on the page states the following:

“YouTube Money Calculator estimates the earnings according to local CPM and average views of your videos. These figures are Estimated Earnings as there are many factors which decide the overall CPM, like video type, region, etc. All information is for reference only.”

Either way, this is good news for DemBow music artists which are trying to land spots on the Top Ten on Latin radio. And while El Alfa YouTube earnings are strong, there is still more work ahead for these musicians from the Dominican Republic. El Alfa knows this perfectly well, and is currently on a U.S. tour. It’s just a matter of time before the fast rhythms of DemBow start pulling people to the dance floor.