Kendrick Lamar To Perform At Super Bowl Halftime Show For Free
Kendrick Lamar and Drake’s rap feud from last summer, after subtle shots for a while, still has an impact on the music industry and the careers of both of the rivals.
When the young Titans worked together on one another’s records in the early years of their careers, everything first appeared to be going well between them.
Drake transformed from a divisive rookie to a full-fledged superstar in 2011, surpassing all expectations with his first performance.
He returned to his well-known So Far Gone roots with “Take Care” and brought several well-known guests along for the ride, including the much-discussed then-newcomer Kendrick Lamar.
Drake capitalized on Lamar’s momentum by letting him shine on his “Buried Alive Interlude” and booking him and A$AP Rocky as supporting acts for his Club Paradise Tour in February 2012.
Kendrick and Drake collaborated once more that same year on “Poetic Justice,” this time on the former’s debut album after being part of A$AP’s “F**kin’ Problems.”
After Lamar’s major label debut, Good Kid, m.A.A.d City, in October 2012, his bravado and confidence were in full tilt, allowing him to diss Drake and his peers on Big Sean’s “Control.”.
“I love you all, but I’m trying to kill you n—as/ In order to ensure that your core fans never heard of you n—as/ They don’t want to hear any more nouns or verbs from you n—as.” he rapped.
Drake appeared on the cover of Billboard that same month, addressing Kendrick’s criticism, saying he had nothing to say as it sounded ambitious to him.
Lamar’s earth-shattering feature on Future and Metro Boomin’s “We Don’t Trust You” album on March 22, 2024, catalyzed the friendly fire that eventually turned into a volcanic eruption.
The Big Stage Performance
Kendrick Lamar is getting ready for the biggest performance of his life as he’s headlining the halftime show at Super Bowl LIX on February 9 for free.
No one has ever been paid for their performance, although at one point, the NFL wanted to charge artists to perform.
The NFL requested Katy Perry, Coldplay, and Rihanna to pay for the opportunity to perform on the main stage in 2015, but they refused.
The expense of the production, which in many years amounts to over $10 million for sets that don’t last more than 15 minutes, is covered by the NFL and halftime presenting sponsor, Apple Music.
To get the most out of the Super Bowl, some musicians have recently started to spend millions more from their own pockets.
It is well worth the trade-off, as Usher reportedly had a 550% increase in total Spotify streams following last year’s performance, which is comparable to what other artists have seen in recent years.
During her 2023 headline performance, Rihanna, who is expected to have received $44 million in earned publicity, slipped in a promotion for her Fenty Beauty line.
Alongside SZA, who has already been revealed as a guest star for the halftime show, Lamar will ride the Super Bowl bump into a 19-stop stadium tour across North America this summer, just like many halftime artists before him.
Drake, on the other hand, made news last month by suing Universal Music Group for defamation due to its involvement in the back and forth.
If not for the beef and the number of diss tracks it produced, it’s difficult to imagine how Jay-Z, the executive producer of the halftime show, and his Roc Nation would have selected Lamar.
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