Corporate America Pursuing Diddy

Diddy was always open in calling out and criticizing companies for their insufficient financial support for black-owned media and enterprises.

He even authored an open letter entitled “If You Love Us, Pay Us: A Letter From Sean Combs to Corporate America.” In the letter, Diddy condemned corporate leaders for their neglect of the Black community.

The letter elicited mixed reactions on social media, but one thing was clear: Diddy certainly became a ‘marked man.’

During a past interview, Diddy expressed that corporate America only comes to black artists to help them with their diversity problems.

“Corporate America is made and built for white men. So when you’re going into corporate America, usually your entry way is to help them with their diversity problems,” he said.

It did not take long before they went for him.

It all started by a series of legal fillings, some even by anonymous individuals who have refused to reveal their identity to date. This was followed by searches at his homes and properties and even restricting his movements.

IF YOU LOVE US, PAY US.

Combs’ emotional cry for empowerment and investment, generated a cascade of similarly strong replies on Twitter that Combs may not have imagined.

“Corporations such as General Motors have exploited our culture, diminished our influence, and marginalized Black entrepreneurs from benefiting from the value generated by Black consumers,” read part of the letter.

In a rush of sharp-edged tweets, individuals linked to long-standing concerns that Diddy, whom Forbes branded a “near billionaire” in 2019 based on his reported $740 million worth, had a purported history of underpaying the bands signed to his Bad Boy roster and connected songwriters.

In January 2020, former Bad Boy rapper Ma$e confronted Diddy in a pointed Instagram post stating that “your past business practices knowingly has continued purposely starved your artists and been extremely unfair to the very same artist that helped you obtain that Icon Award.”

His statement came in reaction to a message of Black empowerment Combs offered at an industry gathering ahead to that year’s Grammy Awards.

Diddy being the voice of reason for black empowerment could also be a leading factor to why the black led legacy media choses to side with their bosses as they fear termination at their respective jobs.

Jay-Z has also been entangled in the legal saga and is only betting on his legal team to prove his innocence. It’s not clear who the next target might be, but… well, your guess is as good as mine.

As of this writing, Diddy is being held in federal custody awaiting trial.